URL: https://bhavpro.com/terms-and-conditions/
Contracting entity: Sentiora Consulting Ltd trading as BhavPro
Version: 1.0
Effective date: 1 September 2026
Last reviewed: 1 September 2026

Important: These Terms govern the purchase and use of BhavPro services and products. They should be read together with the applicable quotation, proposal, order, statement of work, service schedule, subscription description, Refund & Cancellation Policy, Privacy Policy and, where relevant, any data-processing terms. Nothing in these Terms excludes rights that cannot lawfully be excluded.

1. About These Terms

These Terms and Conditions (“Terms”) govern the relationship between:

Sentiora Consulting Ltd trading as BhavPro
Company number: 16596409
Registered in: England and Wales
Registered office: 45 Marston Road, Leicester, United Kingdom, LE4 9FE
Website: https://bhavpro.com/
Email: hello@bhavpro.com

(“BhavPro”, “we”, “us” or “our”)

and the person or organisation purchasing, ordering, subscribing to, accessing or receiving our services or products (“Customer”, “Client”, “you” or “your”).

These Terms apply to services and products supplied through:

• bhavpro.com;

• a BhavPro portal;

• Stripe Checkout or another approved payment flow;

• a quotation or proposal;

• a statement of work;

• a service order;

• an invoice;

• an accepted email order;

• a subscription;

• a signed contract;

• or another ordering method we expressly approve.

If you are acting for an organisation, you confirm that you have authority to bind that organisation.

2. Definitions

In these Terms:

“Advertising Platform” means a third-party advertising or media platform, including Google Ads, Meta/Facebook/Instagram, Microsoft Advertising/Bing, LinkedIn Ads or another advertising network.

“Business Customer” means a person acting wholly or mainly for purposes relating to their trade, business, craft or profession.

“Consumer” means an individual acting wholly or mainly outside their trade, business, craft or profession.

“Contract” means the legally binding agreement between you and BhavPro formed from these Terms together with the applicable Order Documents.

“Customer Data” means information, content, personal data, files, lists, credentials, databases, instructions or other material supplied by or on behalf of the Customer.

“Deliverables” means the work product expressly identified as a deliverable in the applicable Order Documents.

“Digital Content” means digital material supplied electronically, including software, code, templates, files, reports, documents, digital downloads or other digital assets.

“Fees” means the charges payable to BhavPro excluding third-party costs unless expressly stated otherwise.

“Media Spend” means advertising expenditure payable to an Advertising Platform or otherwise committed to advertising inventory.

“Order Documents” means the applicable quotation, proposal, order, service schedule, statement of work, subscription description, invoice, checkout summary or other document that describes the particular services, products, scope, price, term or commercial conditions.

“Services” means the services supplied by BhavPro under the Contract.

“Third-Party Costs” means charges payable to third parties, including advertising spend, hosting, domains, software licences, API usage, telecommunications charges, data providers, email delivery charges, paid media, stock assets, external contractors, platform fees and similar external expenditure.

“Working Day” means Monday to Friday excluding public holidays in England.

3. Contract Structure and Order of Precedence

The Contract may consist of several documents.

Unless an Order Document expressly states otherwise, the following order of precedence applies if there is an inconsistency:

1. a signed negotiated agreement or expressly agreed special terms;

2. the applicable statement of work or service schedule;

3. the accepted quotation, proposal or order;

4. the applicable subscription or product-specific terms;

5. the Refund & Cancellation Policy;

6. these Terms;

7. other general website policies.

A document changes these Terms only where it expressly identifies the provision being varied or clearly states that its terms take precedence.

Marketing material, website content, presentations, estimates, illustrations, demonstrations, roadmaps and discussions do not alter the Contract unless expressly incorporated into an Order Document.

4. Formation of the Contract

A Contract may be formed when:

• you sign or electronically accept an Order Document;

• you click a button clearly indicating an obligation to pay;

• you complete Stripe Checkout or another approved payment process;

• you tick a required contractual acceptance box and submit an order;

• you confirm acceptance by email and we accept the order;

• we begin Services at your express request following an agreed order;

• or another legally effective acceptance occurs.

An automated acknowledgement of receipt is not necessarily acceptance if the order remains subject to manual review, eligibility, fraud prevention, availability or other stated conditions.

We may decline an order before acceptance.

5. Electronic Acceptance and Contract Evidence

You agree that the Contract may be accepted electronically.

Where appropriate, BhavPro may retain evidence including:

• the Order Document;

• the Terms version;

• Refund & Cancellation Policy version;

• service description;

• price and currency;

• billing frequency;

• timestamp;

• account or customer identity;

• acceptance event;

• electronic signature where used;

• checkout or payment-provider references;

• IP address and user-agent information where proportionate;

• confirmation email;

• and related audit records.

Electronic records may be used to demonstrate the Contract, transaction, instructions and acceptance.

Where a payment-provider checkout records acceptance of terms, that evidence supplements rather than replaces BhavPro’s own contract records.

6. Business Purchases and Authority

If you purchase for a business, you confirm that:

• you are acting for business purposes;

• the information you provide about the business is accurate;

• you have authority to place the order and bind the business;

• the business is responsible for the Contract;

• and you will not later claim that the transaction was unauthorised merely because an internal approval process was not followed.

If a person places an order using an organisation’s authorised account, billing details, corporate email or purchasing process, BhavPro may reasonably rely on apparent authority unless we have notice to the contrary.

This clause does not override rights relating to genuine fraud or unauthorised payment use.

7. Consumer Customers

Some Services may be available to Consumers.

Where you are a Consumer:

• statutory rights apply;

• these Terms must be interpreted consistently with applicable consumer law;

• no provision excludes or restricts a right that cannot lawfully be excluded;

• and any Business Customer-only provision does not apply to the extent it would unlawfully reduce your consumer rights.

Consumer cancellation and digital-content rules are addressed in these Terms and the Refund & Cancellation Policy.

If an Order Document states that a service is available only to Business Customers, you must not purchase that service as a Consumer.

8. Pre-Contract Information

Before a distance or online order is completed, BhavPro will provide the information required by applicable law where relevant, which may include:

• our legal identity and contact details;

• the main characteristics of the Services or products;

• price and taxes;

• payment arrangements;

• billing frequency;

• subscription or renewal terms;

• duration or minimum term;

• cancellation conditions;

• refund conditions;

• delivery or performance arrangements;

• and applicable complaint procedures.

You are responsible for reviewing this information before ordering.

9. Services Covered

BhavPro may provide services including:

• business strategy and operational consulting;

• growth operations;

• CRM consulting, configuration and implementation;

• automation and workflow services;

• artificial intelligence implementation and advisory services;

• API and systems integration;

• website design and development;

• WordPress development;

• software and plugin development;

• search engine optimisation;

• local SEO;

• content and digital marketing;

• PPC and paid advertising management;

• Google Ads management;

• Meta/Facebook/Instagram advertising;

• Microsoft Advertising/Bing Ads management;

• LinkedIn Ads management;

• social media optimisation;

• conversion-rate optimisation;

• analytics and reporting;

• marketing automation;

• email marketing;

• B2B lead-generation and outreach support;

• business communications and VoIP;

• IT and managed technology services;

• recruitment and remote workforce services;

• creative and design services;

• SMS and messaging integrations;

• support and maintenance;

• digital products and downloads;

• subscriptions;

• portal and software access;

• and other services described in an Order Document.

The exact Services are those stated in the applicable Order Documents.

10. Scope

BhavPro will provide the Services described in the agreed scope.

Anything not expressly included is outside scope.

Examples of work commonly outside scope unless expressly included are:

• additional pages;

• additional integrations;

• new functionality requested after approval;

• additional revisions;

• extensive data cleansing;

• third-party remediation;

• new campaign channels;

• additional advertising markets;

• content production beyond the agreed quantity;

• custom reporting;

• new automation workflows;

• emergency work;

• migration of additional systems;

• legal advice;

• regulatory certification;

• or work resulting from a change in the Customer’s requirements.

Out-of-scope work may require:

• a change request;

• additional Fees;

• revised delivery dates;

• a separate quotation;

• or a new statement of work.

11. Customer Responsibilities

You must:

• provide accurate, complete and timely information;

• provide required access, credentials and permissions;

• nominate appropriate decision-makers;

• respond to requests for approval or information;

• review Deliverables promptly;

• make decisions within agreed timescales;

• provide lawful instructions;

• secure internal stakeholder approval;

• maintain appropriate backups unless backup is expressly included;

• protect credentials supplied to you;

• comply with third-party platform rules relevant to your accounts;

• and pay Fees and Third-Party Costs when due.

A delay by the Customer may cause:

• delayed delivery;

• rescheduling;

• additional cost;

• loss of reserved capacity;

• or inability to achieve a planned launch date.

BhavPro is not responsible for delay caused by missing Customer information, access, approvals, content or dependencies.

12. Customer Content and Instructions

You remain responsible for Customer Data and materials you provide.

You confirm that you have the right and authority to supply and instruct us to use:

• text;

• images;

• logos;

• trademarks;

• video;

• customer lists;

• databases;

• personal data;

• marketing claims;

• testimonials;

• pricing;

• product information;

• third-party content;

• software credentials;

• and other Customer Data.

You must not instruct BhavPro to use material that:

• infringes intellectual property rights;

• is unlawful;

• is fraudulent;

• is defamatory;

• contains malicious code;

• violates privacy rights;

• misuses personal data;

• contains unlawful discriminatory targeting;

• breaches an Advertising Platform’s rules;

• or is otherwise prohibited.

We may refuse or suspend use of Customer Data where we reasonably believe its use would expose BhavPro, the Customer or a third party to material legal, regulatory, security or platform risk.

13. Approvals

Where the Services involve content, designs, campaigns, websites, adverts, emails, automations, configurations or other material requiring Customer approval:

• the Customer must review the material carefully;

• approval means approval for the purpose stated;

• factual claims remain the Customer’s responsibility where supplied or confirmed by the Customer;

• and changes requested after approval may be chargeable.

BhavPro may rely on approval given by an authorised Customer contact.

Silence is not approval unless an Order Document expressly establishes a deemed-approval process that is fair and appropriate for the transaction.

14. Change Requests

A requested change may affect:

• price;

• timeline;

• dependencies;

• licences;

• Media Spend;

• third-party charges;

• performance;

• or previously completed work.

BhavPro may require written approval of a change request before proceeding.

A change requested after work has already been completed does not entitle the Customer to a refund for the earlier work.

15. Delivery Dates

Unless expressly stated as guaranteed, delivery dates are estimates.

We will use reasonable efforts to meet agreed milestones.

A timeline can depend on:

• Customer approvals;

• third-party platforms;

• hosting providers;

• APIs;

• advertising reviews;

• email providers;

• software vendors;

• payment providers;

• search engines;

• telecommunications providers;

• recruitment candidates;

• and other external dependencies.

BhavPro is not liable for a delay caused by circumstances outside our reasonable control.

Where timing is critical, it must be expressly identified in the applicable Order Document.

16. Acceptance of Deliverables

Where an Order Document includes an acceptance process, the Customer must test or review the Deliverable within the stated acceptance period.

If no period is stated, the Customer should notify BhavPro of a material non-conformity within a reasonable period after delivery.

An acceptance issue must:

• identify the relevant Deliverable;

• describe the material failure;

• and relate to the agreed scope.

A new preference, new feature request or change of business requirement is not a defect.

Where a valid material defect is identified, BhavPro will have a reasonable opportunity to investigate and remedy it before other contractual remedies are considered.

This clause does not reduce mandatory Consumer remedies.

17. Fees

You must pay the Fees stated in the applicable Order Documents.

Fees may be:

• fixed;

• hourly;

• daily;

• milestone-based;

• project-based;

• usage-based;

• retainer-based;

• subscription-based;

• commission-based where expressly agreed;

• or calculated by another stated method.

Unless expressly stated otherwise:

• prices exclude Third-Party Costs;

• taxes are added where legally applicable;

• currency is that stated in the Order Document;

• and estimates are not fixed-price commitments unless expressly described as fixed.

18. VAT and Taxes

VAT or other applicable taxes will be charged where legally required.

If an invoice states that VAT is not charged, that reflects the supplier’s applicable tax position for that transaction at that time.

Customers are responsible for taxes, duties or reporting obligations imposed on them by their own jurisdiction, except taxes imposed on BhavPro’s own income.

19. Deposits and Advance Payments

An Order Document may require a deposit or advance payment.

Unless the Refund & Cancellation Policy or applicable law requires otherwise:

• an advance payment may be applied against Fees;

• amounts already earned for completed work remain payable;

• committed Third-Party Costs remain payable;

• and cancellation does not automatically make all advance payments refundable.

Any non-refundable element must be proportionate, transparent and linked to genuine work, reserved capacity, procurement or committed cost.

Consumer rights that cannot lawfully be restricted remain unaffected.

20. Stripe and Online Payments

BhavPro may use Stripe or another approved payment provider.

By using a payment flow, you authorise the payment provider and relevant financial institutions to process the transaction.

BhavPro may receive:

• payment status;

• transaction references;

• limited payment-method metadata;

• fraud/risk information;

• refund status;

• dispute information;

• and related provider evidence.

BhavPro does not intentionally store full card numbers or card security codes in its own systems.

Payment-provider services are also subject to the provider’s own terms and privacy information.

A payment is not treated as successfully settled merely because a browser page reports success. Provider-confirmed payment status is authoritative.

21. Card Authority

When you submit card or payment details, you confirm that:

• you are authorised to use the payment method;

• the billing information is accurate;

• you authorise the stated charge;

• and, for recurring payments, you authorise the recurring billing described before checkout.

A genuine unauthorised transaction should be reported promptly.

Knowingly initiating a chargeback for an authorised and properly supplied transaction instead of using the agreed cancellation, complaint or refund process may constitute a breach of Contract.

This does not limit a cardholder’s lawful rights to dispute genuinely unauthorised, fraudulent or incorrectly processed transactions.

22. Recurring Payments and Subscriptions

Where you purchase a recurring service or subscription, the Order Documents will identify applicable information such as:

• billing interval;

• amount or pricing method;

• initial term;

• renewal basis;

• minimum commitment where applicable;

• cancellation process;

• and when the next payment is due.

Unless otherwise stated, a recurring subscription continues until cancelled in accordance with the Contract.

BhavPro will not intentionally hide an automatic-renewal obligation.

If pricing changes for a future renewal, we will give notice where required by the Contract or applicable law.

23. Payment Methods for Recurring Services

Where you authorise a saved payment method for recurring Services, BhavPro or its payment provider may use the tokenised payment method for charges authorised by the Contract.

We do not store raw card details for this purpose.

If a recurring charge requires additional authentication or fails, we may request an updated payment method or customer action.

24. Failed Payments

If a payment fails, we may:

• retry where permitted and safe;

• ask you to update the payment method;

• pause affected Services;

• suspend access;

• postpone work;

• cancel future work;

• or exercise another contractual remedy.

We will not intentionally make repeated unsafe payment attempts.

Where a payment’s final provider status is uncertain, we may wait for provider confirmation before treating it as failed or attempting another charge.

25. Late Payment — Business Customers

For Business Customers, overdue sums may give rise to:

• contractual interest where stated;

• statutory interest and compensation where applicable;

• reasonable debt-recovery costs;

• suspension of Services;

• withholding of Deliverables not yet due for release;

• and termination for material non-payment.

We may exercise rights available under the Late Payment of Commercial Debts (Interest) Act 1998 where applicable.

We will not apply a late-payment term to Consumers where doing so would be unlawful or unfair.

26. Invoices and Receipts

Invoices, credit notes, receipts and related financial records may be issued electronically.

A finalised financial document may contain a snapshot of:

• customer identity;

• billing information;

• service description;

• dates;

• service period;

• pricing;

• tax treatment;

• payment details;

• and other transaction information.

An issued financial record is not rewritten merely because the Customer later changes its name, address or account details. Corrections are handled through the appropriate financial process.

27. Refunds

Refunds are governed by:

• applicable law;

• these Terms;

• the applicable Order Documents;

• and the Refund & Cancellation Policy.

A Customer is not automatically entitled to a refund simply because:

• business priorities changed;

• expected commercial results were not achieved;

• an Advertising Platform changed its rules;

• a search engine changed its algorithm;

• a third-party system became unavailable;

• the Customer failed to provide inputs;

• the Customer stopped using a completed service;

• or the Customer decided not to proceed after work or commitments had already begun.

However, nothing in these Terms removes a statutory right to a refund or other remedy where applicable.

28. Cancellation by the Customer

Cancellation requirements depend on the service.

The applicable Order Documents or Refund & Cancellation Policy may specify:

• notice period;

• minimum term;

• cancellation deadline;

• committed costs;

• work-in-progress treatment;

• subscription renewal;

• and how cancellation must be submitted.

Unless law requires otherwise, cancellation is effective when received through the agreed cancellation route, not when the Customer merely stops using the Service.

The Customer remains responsible for:

• Services delivered before cancellation;

• approved work in progress;

• non-cancellable Third-Party Costs;

• approved Media Spend;

• and other amounts properly earned or irreversibly committed before the cancellation became effective.

29. Consumer Cancellation Rights

If you are a Consumer entering into a distance contract, you may have a statutory right to cancel within 14 days, subject to applicable rules and exceptions.

For a service contract, if you expressly ask us to begin Services during the cancellation period:

• we may begin at your request;

• and if you later cancel during that period, you may be required to pay a proportionate amount for Services already supplied, where the law permits.

If the service has been fully performed during the cancellation period after the legally required request and acknowledgement, the right to cancel may be lost where applicable law provides for that result.

BhavPro will provide the required cancellation information where these rights apply.

30. Digital Content and Immediate Supply

Where a Consumer purchases Digital Content supplied immediately by download, access, activation or another electronic method, we may ask the Consumer to:

• expressly consent to supply beginning during the cancellation period; and

• acknowledge that this may cause the statutory cancellation right to be lost once supply begins in accordance with applicable law.

If the legally required consent or acknowledgement is not obtained, statutory rights remain unaffected.

31. Bespoke, Custom and Made-to-Order Work

Many BhavPro Services are bespoke.

Examples may include:

• custom websites;

• software development;

• custom plugins;

• automation;

• CRM implementation;

• bespoke campaign assets;

• integration work;

• custom strategy;

• data migration;

• technical configuration;

• and individually prepared Deliverables.

Once custom work has begun, cancellation may result in charges for:

• work performed;

• reserved capacity where contractually justified;

• approved purchases;

• licences;

• third-party commitments;

• and other reasonably incurred costs.

A statement that work is “custom” does not override a Consumer’s statutory rights.

32. Third-Party Costs

Third-Party Costs are separate from BhavPro’s professional Fees unless expressly bundled.

Examples include:

• advertising spend;

• software subscriptions;

• domain renewals;

• hosting;

• licences;

• API charges;

• telecommunications usage;

• email delivery charges;

• data suppliers;

• recruitment job-board charges;

• stock assets;

• paid plugins;

• external specialist fees;

• and other supplier charges.

Once a Third-Party Cost has been irrevocably committed, it may not be refundable by BhavPro even if the Customer later cancels.

BhavPro will not charge an undisclosed compulsory Third-Party Cost where applicable law requires it to be included or disclosed before purchase.

33. Media Spend

Where BhavPro manages advertising, Media Spend is normally separate from BhavPro’s management Fees.

Media Spend may be:

• charged directly by the Advertising Platform to the Customer;

• pre-funded by the Customer;

• recharged by BhavPro where expressly agreed;

• or managed through another agreed billing arrangement.

The Customer is responsible for approved Media Spend.

BhavPro is not required to finance a Customer’s advertising account unless expressly agreed.

Amounts already spent or irrevocably committed to an Advertising Platform are generally not refundable by BhavPro.

Any platform credit or refund is subject to the platform’s own rules.

34. Advertising Management Services

Where BhavPro manages paid advertising, Services may include:

• account setup;

• campaign structure;

• keyword or audience research;

• advert creation;

• targeting;

• bidding;

• budgets;

• landing-page recommendations;

• conversion measurement;

• optimisation;

• reporting;

• remarketing;

• audience management;

• creative testing;

• or other agreed activity.

The exact scope is stated in the Order Documents.

BhavPro does not guarantee:

• a number of impressions;

• a number of clicks;

• a number of leads;

• lead quality;

• a particular conversion rate;

• sales;

• revenue;

• return on advertising spend;

• profitability;

• platform approval;

• or uninterrupted account availability.

Advertising performance depends on multiple factors outside BhavPro’s control.

35. Google Ads

Where Services include Google Ads management:

• Google’s terms and Advertising Policies apply to the advertising account;

• Google controls its platform, auctions, review systems and enforcement;

• the Customer must provide accurate business and billing information;

• the Customer is responsible for the legality of the underlying products/services and supplied claims;

• and BhavPro may make campaign-management decisions within the authority granted by the Customer.

If BhavPro manages Google Ads on the Customer’s behalf, the Customer authorises BhavPro to take agreed campaign-management actions.

Google may:

• reject advertisements;

• restrict features;

• require advertiser verification;

• change policies;

• change auction mechanics;

• suspend accounts;

• or alter platform functionality.

Such actions do not, by themselves, establish a breach by BhavPro.

36. Meta / Facebook / Instagram Advertising

Where Services include Meta advertising:

• Meta’s applicable advertising, business and platform terms apply;

• the Customer must maintain lawful ownership or authority over associated business assets;

• the Customer is responsible for the legality and factual accuracy of its products, services and supplied claims;

• and BhavPro may manage campaigns within the agreed permissions.

Meta may reject, restrict, suspend or modify advertising services or accounts.

BhavPro cannot guarantee platform approval, delivery or availability.

Where Meta Pixel, Conversions API, Custom Audiences or similar tools are included, privacy and consent responsibilities are addressed separately under the Contract and applicable data-protection arrangements.

37. Microsoft Advertising / Bing Ads

Where Services include Microsoft Advertising or Bing Ads:

• Microsoft’s applicable agreement and advertising policies apply;

• the Customer authorises BhavPro to manage the account where agency access is granted;

• billing responsibility depends on the platform configuration and Order Documents;

• and the Customer remains responsible for the underlying legality and accuracy of advertised products, services and supplied claims.

Microsoft may reject advertisements, change policies, suspend access or modify its advertising platform.

BhavPro is not responsible merely because the platform exercises its contractual or policy enforcement rights.

38. LinkedIn Ads

Where Services include LinkedIn advertising:

• LinkedIn’s Ads Agreement, Advertising Policies and applicable feature terms apply;

• the Customer authorises BhavPro to act on its behalf to the extent required for agency/account management;

• the Customer remains responsible for its advertised products, services, destinations and factual claims;

• and the Customer must provide appropriate permission for BhavPro to access and manage relevant business assets.

LinkedIn may alter, restrict, reject or suspend advertising services.

BhavPro cannot guarantee that LinkedIn will reach every intended audience, deliver a particular amount of inventory or approve any particular campaign.

39. Other Advertising Platforms

Where another Advertising Platform is used:

• the platform’s terms and policies apply;

• the Customer authorises BhavPro to act within the agreed scope;

• platform decisions remain outside BhavPro’s control;

• and any platform-specific fees, minimums, restrictions or policies may apply.

If a new platform creates material cost, risk or technical requirements not contemplated by the original scope, BhavPro may require a change request.

40. Advertising Account Ownership

Unless otherwise agreed, BhavPro prefers that the Customer:

• owns its advertising account;

• owns its associated business profile;

• uses its own billing method for Media Spend;

• and grants BhavPro appropriate manager or agency access.

Where BhavPro creates an account for the Customer, ownership and transfer arrangements should be specified in the Order Documents and remain subject to the platform’s technical rules.

Platform access cannot always be transferred if the platform does not permit it.

BhavPro may retain its own manager-account structure, templates, internal methodologies and cross-client know-how.

41. Customer Advertising Responsibilities

For advertising Services, the Customer must:

• supply truthful business information;

• disclose material restrictions;

• ensure advertised products/services are lawful;

• provide evidence for objective claims;

• approve material claims where requested;

• maintain required licences and authorisations;

• ensure pricing and compulsory fees are accurate;

• ensure offers and promotions can be honoured;

• provide lawful customer reviews/testimonials;

• provide legally compliant landing-page content;

• disclose regulated-sector restrictions;

• and notify BhavPro of material changes promptly.

BhavPro may refuse to publish a claim that appears unsupported, unlawful or misleading.

42. Advertising Claims and Evidence

Objective claims must be supported by appropriate evidence before publication.

This includes claims such as:

• “number one”;

• “best”;

• “fastest”;

• “cheapest”;

• guaranteed savings;

• guaranteed rankings;

• guaranteed leads;

• specific performance improvements;

• comparison claims;

• certifications;

• awards;

• market leadership;

• and quantifiable results.

The Customer must provide supporting evidence for claims based on Customer information.

BhavPro may request:

• source documents;

• performance records;

• methodology;

• pricing evidence;

• certification evidence;

• permissions;

• or other substantiation.

BhavPro may refuse or withdraw a claim if adequate evidence is unavailable.

43. Testimonials, Reviews and Endorsements

If the Customer asks BhavPro to use a testimonial, review or endorsement, the Customer confirms that:

• it is genuine;

• it accurately reflects what was said;

• the Customer has appropriate evidence;

• the Customer has any necessary permission to use it;

• and factual claims within it are not misleading.

A testimonial alone may not be sufficient evidence for an objective performance claim.

BhavPro may decline to use reviews or endorsements that cannot be adequately verified.

44. Advertising Pricing

The Customer must ensure that price information provided to BhavPro is accurate.

Where advertising is directed to Consumers, advertised prices and compulsory charges must be presented in accordance with applicable consumer and advertising rules.

A material compulsory fee must not be hidden merely because it is disclosed later in a sales process.

Where “from”, “save”, comparative or promotional prices are used, the Customer must provide information reasonably required to substantiate the claim.

45. Advertising Platforms Are Independent Third Parties

Advertising Platforms are independent third parties.

BhavPro does not control:

• auction prices;

• algorithm changes;

• account reviews;

• automated moderation;

• policy enforcement;

• competitor activity;

• inventory;

• audience behaviour;

• invalid traffic;

• click fraud;

• bot traffic;

• lead fraud;

• tracking limitations;

• browser privacy changes;

• cookie restrictions;

• measurement changes;

• or platform outages.

Advertising results can vary substantially.

BhavPro will exercise reasonable professional care but does not warrant a particular commercial result.

46. Platform Suspensions and Policy Enforcement

An Advertising Platform may:

• reject adverts;

• disable tracking;

• restrict spend;

• require verification;

• suspend an account;

• restrict a payment method;

• restrict a domain;

• or impose another enforcement action.

BhavPro will provide reasonable assistance within the agreed scope.

Unless caused by BhavPro’s breach of the Contract or failure to exercise reasonable care and skill, such platform action is not itself a basis for a refund of work already performed.

Appeals are subject to the platform’s own process and decision.

47. SEO Services

Search engine optimisation can include:

• technical SEO;

• keyword research;

• content strategy;

• on-page optimisation;

• internal linking;

• local SEO;

• structured data;

• digital PR recommendations;

• monitoring;

• reporting;

• and other agreed work.

BhavPro does not control search-engine algorithms.

We do not guarantee:

• first position;

• a particular ranking;

• a specific traffic level;

• indexing of every page;

• a particular number of leads;

• a specific revenue result;

• or uninterrupted visibility.

Search results can change because of:

• algorithm updates;

• competitor activity;

• website changes;

• technical issues;

• search demand;

• penalties;

• content changes;

• user behaviour;

• geographic variation;

• personalisation;

• and other factors.

48. PPC and Performance Marketing

Paid media Services are optimisation services, not guaranteed-outcome products.

Forecasts, budgets, target cost-per-acquisition, expected conversion rates or projected returns are planning assumptions unless an Order Document expressly states otherwise.

Actual performance may differ materially.

The Customer remains responsible for commercial decisions based on advertising reports.

49. Website Development and Software Services

For website, development, plugin, application, automation or integration work:

• the agreed scope governs;

• compatibility is assessed against the stated environment;

• third-party software may change after delivery;

• software can contain defects despite reasonable testing;

• and maintenance or future compatibility is not included unless expressly stated.

The Customer must not assume that a one-time development project includes indefinite updates.

Security updates, provider/API changes, browser changes, WordPress changes, PHP changes, hosting changes or third-party dependencies may require further work.

50. Hosting and Infrastructure

Where hosting or infrastructure is included:

• the service level is that stated in the Order Documents;

• scheduled or emergency maintenance may occur;

• third-party infrastructure may experience outages;

• and no internet service can guarantee absolute uninterrupted availability.

If BhavPro is not the hosting provider, BhavPro is not responsible for the hosting provider’s independent service failures except to the extent BhavPro has separately undertaken management responsibility and failed to exercise reasonable care.

51. CRM, Automation and Integration Services

CRM, automation and integration Services may involve connections between independent systems.

The Customer is responsible for ensuring that:

• its source systems contain accurate data;

• it has authority to connect the systems;

• API credentials are authorised;

• relevant third-party terms permit the integration;

• and business rules supplied to BhavPro are correct.

A third-party API can:

• change;

• impose rate limits;

• reject requests;

• remove functionality;

• change authentication;

• or become unavailable.

Where this occurs, additional work may be required.

52. AI Services

BhavPro may provide AI-assisted services, integrations, automations, agents, content workflows or advisory services.

AI output can be:

• inaccurate;

• incomplete;

• outdated;

• biased;

• inconsistent;

• or unsuitable without review.

Unless expressly agreed otherwise:

• AI output is not guaranteed to be error-free;

• material customer-facing or regulated decisions should be human-reviewed;

• the Customer remains responsible for decisions made using AI output;

• and AI does not replace legal, accounting, medical, financial or other regulated professional advice.

The Customer must not use BhavPro AI Services for unlawful or prohibited purposes.

53. Email Marketing Services

Where BhavPro provides email marketing, Services may include:

• newsletter setup;

• templates;

• campaign planning;

• segmentation;

• subscriber management;

• automation;

• email delivery integration;

• reporting;

• lead-nurture workflows;

• and B2B campaigns.

The Customer must not supply or instruct BhavPro to use an email list unless the Customer has a lawful basis and, where required, valid permission for the intended communication.

BhavPro may require evidence of:

• data source;

• subscriber type;

• consent;

• soft opt-in;

• B2B basis;

• privacy notice;

• suppression process;

• and data-provider provenance.

BhavPro may refuse to send a campaign where sufficient compliance evidence is unavailable.

54. Subscriber and Marketing Data

For Customer-controlled subscriber data, the Customer is responsible for ensuring that:

• data was lawfully collected;

• required privacy information was supplied;

• consent is valid where required;

• consent is not inferred from silence or pre-ticked boxes where prohibited;

• withdrawals are honoured;

• unsubscribe records are maintained;

• and the list is not misleadingly described as “opted in” without evidence.

BhavPro may maintain suppression evidence necessary to prevent an opted-out person being re-added to marketing.

55. B2B Email Campaigns

Where BhavPro provides B2B outbound marketing support:

• corporate subscribers and individual subscribers may be subject to different PECR rules;

• sole traders and certain unincorporated partnerships require particular care;

• the Customer must not classify every business email as freely marketable merely because it appears online;

• personal data remains subject to UK data-protection law;

• and marketing objections must be honoured.

Where legitimate interests are relied upon for use of identifiable business-contact data, the Customer may be required to document the purpose, necessity, balancing and safeguards.

56. Purchased or Licensed Marketing Lists

BhavPro does not warrant that a third-party data supplier’s list is lawful merely because the supplier describes it as “GDPR compliant”.

Before such a list is used, BhavPro may require evidence concerning:

• source;

• collection date;

• privacy notice;

• subscriber type;

• consent wording where consent is relied upon;

• permitted purposes;

• list age;

• suppression process;

• and contractual rights to use the data.

BhavPro may refuse to import or market to a list where provenance is inadequate.

57. Publicly Available Business Data

A business email address or professional profile being publicly visible does not by itself mean the individual has consented to electronic marketing.

Where public business information is used for B2B prospecting, the Customer remains responsible for ensuring an appropriate lawful basis, relevance, transparency and objection process.

BhavPro may impose additional targeting and frequency safeguards.

58. Marketing Suppression

An unsubscribe or direct-marketing objection must be respected.

Suppression information may need to be retained in limited form so that the person is not accidentally re-imported into marketing later.

The Customer must not instruct BhavPro to remove a suppression solely to make a new campaign possible.

A person should be re-enabled for marketing only where a new lawful basis or valid new consent genuinely exists and is recorded.

59. Email Tracking

Where email tracking, open pixels, tracked links or similar technologies are used, the Customer and BhavPro must comply with applicable privacy and PECR requirements.

BhavPro may disable open tracking or other tracking features if:

• consent is unavailable;

• the technology is considered disproportionate;

• provider behaviour changes;

• or compliance cannot be demonstrated.

An email delivery status does not necessarily prove that a human read a message.

60. Data Protection

Each party must comply with applicable data-protection law.

Where BhavPro processes personal data as a processor on behalf of the Customer, the parties will apply appropriate data-processing terms as required.

Where each party determines its own purposes and means, each may act as an independent controller.

The Customer must not instruct BhavPro to process personal data unlawfully.

BhavPro may suspend an instruction that we reasonably believe breaches applicable data-protection law until the issue is resolved.

61. Customer Data Security

The Customer must:

• provide credentials securely;

• use appropriate authentication;

• avoid sharing passwords unnecessarily;

• remove access when no longer required;

• and notify BhavPro promptly of known compromise relevant to the Services.

BhavPro will use reasonable technical and organisational measures appropriate to the Services.

No system can be guaranteed to be completely secure.

62. Confidentiality

Each party must keep the other party’s confidential information confidential and use it only for the Contract.

Confidential information does not include information that:

• is public other than through breach;

• was lawfully known without confidentiality restriction;

• is independently developed;

• or is lawfully received from another source without confidentiality restriction.

A party may disclose confidential information:

• to personnel and subcontractors who need it and are subject to appropriate confidentiality obligations;

• to professional advisers;

• or where required by law.

These obligations continue after termination for so long as the information remains confidential.

63. Intellectual Property — Background Rights

Each party retains ownership of intellectual property it owned before the Contract or developed independently from the Contract.

BhavPro retains ownership of its:

• methodologies;

• frameworks;

• libraries;

• templates;

• reusable code;

• know-how;

• systems;

• tools;

• internal software;

• general automation components;

• prompts and operational methods;

• pre-existing materials;

• and improvements of general application.

These are “BhavPro Background Materials”.

64. Intellectual Property — Customer Materials

The Customer retains ownership of Customer materials supplied to BhavPro.

The Customer grants BhavPro a licence to use those materials as reasonably necessary to:

• provide the Services;

• perform testing;

• create Deliverables;

• provide support;

• and exercise rights under the Contract.

The Customer confirms it has authority to grant that licence.

65. Intellectual Property — Deliverables

Ownership or licensing of bespoke Deliverables is determined by the applicable Order Documents.

If the Order Documents are silent, then after full payment of all Fees due for the relevant Deliverable:

• the Customer receives a perpetual licence to use the completed bespoke Deliverable for its intended business purpose;

• BhavPro retains ownership of Background Materials;

• third-party components remain subject to third-party licences;

• and BhavPro may reuse general know-how, techniques and non-confidential reusable components.

If full assignment of specified intellectual property is required, it must be expressly stated in the Order Documents and may affect pricing.

66. Open-Source and Third-Party Components

Deliverables may include:

• open-source software;

• third-party libraries;

• platform components;

• plugins;

• fonts;

• APIs;

• stock assets;

• or other third-party material.

Such components remain subject to their own licences and terms.

BhavPro cannot grant rights greater than those held under the relevant third-party licence.

67. Domain Names, Hosting Accounts and Platform Accounts

Ownership of domains, hosting, advertising accounts and other third-party accounts should be recorded in the Order Documents where BhavPro establishes them.

Where practical, BhavPro recommends that important business accounts be created in the Customer’s name.

If an account is held through BhavPro for operational reasons, transfer may depend on:

• full payment;

• provider rules;

• technical feasibility;

• security;

• and completion of an orderly handover.

68. Portfolio and Case Studies

BhavPro will not disclose confidential Customer information merely to create a case study.

Where the Customer gives permission, BhavPro may identify the Customer or use approved work in:

• portfolio material;

• case studies;

• proposals;

• awards;

• or marketing.

Where permission has not been given, BhavPro may use anonymised, aggregated or non-identifying learnings where lawful and consistent with confidentiality obligations.

69. Third-Party Services

BhavPro may rely on third parties.

Examples include:

• Stripe;

• hosting providers;

• Google;

• Meta;

• Microsoft;

• LinkedIn;

• email providers;

• AI providers;

• cloud services;

• telecommunications providers;

• recruitment platforms;

• domain registrars;

• analytics providers;

• software vendors;

• and external specialists.

Third parties control their own services.

BhavPro does not warrant that a third-party service will:

• remain available;

• remain free;

• preserve a particular API;

• maintain a particular feature;

• approve the Customer;

• or continue its existing pricing.

70. Third-Party Terms

The Customer must comply with applicable third-party terms where use of those third parties forms part of the Services.

BhavPro may refuse an instruction that would require us to breach a third party’s terms.

If a third party changes terms or functionality and this materially changes the work required, BhavPro may propose:

• alternative functionality;

• a change request;

• revised Fees;

• migration;

• or termination of the affected component.

71. Service Performance Standard

BhavPro will perform Services with reasonable care and skill.

For Consumers, this does not limit statutory service-quality rights.

For Business Customers, any additional service level or warranty must be expressly stated in the applicable Order Documents.

No informal description should be interpreted as a guarantee of a commercial result unless it is clearly expressed as a contractual guarantee.

72. Results and Forecasts

Forecasts, projections and estimates concerning:

• revenue;

• traffic;

• rankings;

• leads;

• conversion rates;

• advertising performance;

• costs;

• savings;

• productivity;

• automation efficiency;

• or business growth

are forward-looking estimates unless expressly guaranteed in writing.

Actual results depend on many factors.

Past performance does not guarantee future performance.

73. Professional and Regulatory Advice

Unless expressly stated in an Order Document, BhavPro does not provide:

• legal advice;

• tax advice;

• regulated financial advice;

• investment advice;

• medical advice;

• or another reserved professional service.

Compliance recommendations may assist operational decision-making but do not replace advice from an appropriately qualified professional where one is required.

74. Customer Decisions

The Customer remains responsible for:

• business decisions;

• commercial strategy;

• regulatory approvals;

• pricing;

• employment decisions;

• legal compliance of its business;

• and implementation decisions outside BhavPro’s agreed control.

BhavPro may provide recommendations, but the Customer remains the final decision-maker unless the Contract expressly delegates a specific operational decision to BhavPro.

75. Suspension by BhavPro

BhavPro may suspend all or part of the Services where reasonably necessary because of:

• overdue payment;

• security risk;

• suspected fraud;

• unlawful instruction;

• abuse;

• serious breach;

• risk to third-party infrastructure;

• breach of an Advertising Platform’s policies;

• missing required Customer dependency;

• or another material operational risk.

Where reasonably practicable, we will notify the Customer and provide an opportunity to remedy the issue.

Immediate suspension may be necessary for security, fraud, illegality or serious platform risk.

76. Termination for Breach

Either party may terminate the affected Contract if the other party commits a material breach and:

• the breach is incapable of remedy; or

• where capable of remedy, it is not remedied within a reasonable written cure period.

A cure period may be specified in the Order Documents.

BhavPro may terminate immediately where continued performance would be unlawful.

77. Insolvency

Subject to applicable insolvency law, a party may terminate where the other party enters an insolvency event that materially affects performance.

This provision does not permit termination where applicable insolvency law prohibits it.

78. Effect of Termination

Termination does not erase rights or liabilities already accrued.

On termination:

• unpaid Fees for Services already supplied remain due;

• committed Third-Party Costs remain payable;

• approved Media Spend remains payable;

• each party should return or securely handle confidential information as appropriate;

• access may be withdrawn;

• and reasonable handover obligations apply only to the extent included or separately paid for.

Terms intended to survive termination remain effective, including provisions concerning:

• payment;

• confidentiality;

• intellectual property;

• liability;

• dispute resolution;

• data retention;

• and accrued rights.

79. Handover and Exit Assistance

Where requested, BhavPro may provide reasonable exit assistance subject to:

• full payment of overdue amounts;

• security requirements;

• third-party restrictions;

• scope;

• and additional Fees if the assistance is outside the agreed service.

We are not required to transfer:

• another customer’s data;

• BhavPro’s proprietary internal systems;

• internal credentials;

• unrelated Background Materials;

• or rights that a third-party provider does not permit us to transfer.

80. Complaints

If you are dissatisfied, please contact:

hello@bhavpro.com

and provide:

• your name/business;

• relevant order or invoice;

• description of the issue;

• relevant dates;

• and the outcome you are seeking.

We will investigate reasonably and may ask for additional information.

A complaint should be made promptly so that evidence and remediation options remain available.

81. Refund Requests Before Chargebacks

Where a Customer believes a refund is due, the Customer should use BhavPro’s complaint or refund process before initiating a chargeback where reasonably possible.

This gives BhavPro the opportunity to:

• investigate;

• correct an error;

• provide evidence;

• complete an agreed refund;

• or explain the applicable contractual position.

This clause does not remove any statutory, card-scheme or banking right.

82. Chargebacks and Payment Disputes

If a Customer disputes an authorised payment, BhavPro may provide the payment provider, bank or card network with evidence relevant to the dispute.

Evidence may include:

• the order;

• Terms acceptance;

• Refund & Cancellation Policy;

• checkout records;

• invoice;

• service description;

• communications;

• project records;

• portal access;

• delivery evidence;

• downloads;

• usage records;

• approval;

• sign-off;

• refund history;

• cancellation requests;

• and other relevant evidence.

Evidence will be limited to information reasonably relevant to the dispute and handled in accordance with applicable privacy law.

BhavPro does not control the final decision made by a bank, card issuer or card network.

83. Fraud and Misrepresentation

Neither party may knowingly:

• provide false transaction information;

• fabricate evidence;

• manipulate campaign metrics;

• generate fraudulent leads or clicks;

• make a false chargeback claim;

• impersonate another person;

• conceal unlawful activity;

• or misuse another party’s account or credentials.

BhavPro may suspend Services and preserve evidence where fraud or serious abuse is reasonably suspected.

84. Limitation of Liability — General

Nothing in these Terms excludes or limits liability where exclusion or limitation is prohibited by law.

In particular, nothing excludes liability for:

• death or personal injury caused by negligence where it cannot lawfully be excluded;

• fraud or fraudulent misrepresentation;

• or another liability that cannot lawfully be excluded or restricted.

Consumer liability is subject to mandatory consumer law.

85. Limitation of Liability — Business Customers

This section applies only to Business Customers.

Subject to the liabilities that cannot lawfully be excluded:

BhavPro is not liable for indirect or consequential loss.

BhavPro is not liable for loss of:

• profit;

• revenue;

• anticipated savings;

• business opportunity;

• goodwill;

• reputation;

• or expected advertising return,

to the extent such losses are indirect, consequential, speculative or not reasonably foreseeable as a direct result of BhavPro’s breach.

BhavPro is not responsible for loss caused by:

• Customer instructions;

• inaccurate Customer Data;

• Customer delay;

• third-party outage;

• Advertising Platform enforcement;

• search-engine algorithm change;

• third-party software change;

• unauthorised Customer account use outside BhavPro’s control;

• or another event outside BhavPro’s reasonable control,

except to the extent BhavPro caused or materially contributed to the loss through breach of Contract or failure to exercise reasonable care and skill.

86. Liability Cap — Business Customers

Unless the applicable Order Documents state a different negotiated cap, BhavPro’s aggregate liability to a Business Customer arising out of or in connection with a particular Contract will not exceed the greater of:

• the Fees paid or payable to BhavPro under that Contract during the 12 months immediately preceding the event giving rise to the claim; or

• where the Contract has existed for less than 12 months, the Fees paid or payable under that Contract up to the date of the event.

Third-Party Costs and Media Spend are excluded when calculating BhavPro professional Fees for this purpose unless the loss directly concerns BhavPro’s handling of those amounts.

This cap does not apply to liability that cannot lawfully be capped.

Where a different cap is commercially appropriate, it should be stated in the Order Documents.

87. Consumer Liability

If you are a Consumer, BhavPro is responsible for losses that are a foreseeable result of our breach of Contract or failure to use reasonable care and skill, subject to applicable law.

We are not responsible for business losses suffered by a Consumer because the Contract is for private, non-business use.

Nothing in these Terms reduces a Consumer remedy that cannot lawfully be reduced.

88. Customer Indemnity — Business Customers

This section applies only to Business Customers.

The Customer will indemnify BhavPro against third-party claims, losses and reasonable costs arising from:

• Customer Data that infringes third-party rights;

• unlawful Customer instructions;

• false or misleading claims supplied or approved by the Customer;

• Customer-provided mailing lists used without lawful authority;

• Customer breach of Advertising Platform rules;

• the Customer’s advertised products or services being unlawful;

• Customer infringement of intellectual property;

• or Customer misuse of the Services,

except to the extent the claim was caused by BhavPro’s breach, negligence or unauthorised modification.

BhavPro must:

• notify the Customer reasonably promptly;

• provide reasonable cooperation;

• and not unreasonably compromise a covered claim without involving the Customer.

89. No Double Recovery

A party cannot recover more than once for the same loss.

A credit, refund, insurance recovery, platform reimbursement or other compensation relating to a loss will be taken into account where legally appropriate.

90. Force Majeure

Neither party is liable for delay or failure caused by an event beyond its reasonable control, including where relevant:

• internet or telecommunications failure;

• major cloud outage;

• war;

• terrorism;

• civil disorder;

• natural disaster;

• epidemic or pandemic restrictions;

• government action;

• labour disruption outside the affected party’s organisation;

• power failure;

• widespread cyber incident;

• or failure of critical third-party infrastructure.

The affected party must use reasonable efforts to mitigate the impact.

Payment obligations for Services already supplied are not excused merely because a later force-majeure event occurs.

91. Subcontractors

BhavPro may use appropriately selected subcontractors and specialist providers.

BhavPro remains responsible for its contractual obligations to the extent required by the Contract.

Where personal data is processed, appropriate data-protection arrangements apply.

We are not required to disclose confidential commercial details of every supplier unless required by law or an applicable data-processing agreement.

92. Assignment

The Customer may not transfer the Contract without BhavPro’s written consent, not to be unreasonably withheld where appropriate.

BhavPro may transfer the Contract as part of:

• a group reorganisation;

• sale of business;

• merger;

• or transfer of the relevant business undertaking,

provided the transfer does not unlawfully reduce the Customer’s rights.

Consumer rights relating to assignment remain unaffected.

93. Notices

Contractual notices should be sent using the contact details in the applicable Order Documents.

A termination or formal dispute notice should be in writing.

Email is acceptable where the Contract permits electronic notices and delivery can reasonably be evidenced.

Marketing unsubscribe requests are governed separately and can use the simpler methods described in our Privacy Policy.

94. Entire Agreement — Business Customers

For Business Customers, the Contract constitutes the entire agreement concerning its subject matter.

The Customer acknowledges that it has not relied on a statement not incorporated into the Contract.

Nothing in this clause excludes liability for fraud or fraudulent misrepresentation.

This clause does not apply to Consumers to the extent it would unlawfully restrict statutory rights or remedies.

95. Variation

BhavPro may update website Terms prospectively.

A material change does not automatically rewrite an already agreed fixed-scope Contract unless:

• the Contract expressly permits the change;

• the change is required by law;

• the Customer agrees;

• or the changed provision relates to a continuing service and appropriate notice is provided.

For subscriptions, we will provide notice of material contractual changes where required.

A Customer that continues a service after an effective notified change may be treated as accepting the change only where that mechanism is legally effective and fair in the circumstances.

96. Severability

If a provision is found invalid, unlawful or unenforceable, the remaining provisions remain effective to the extent legally possible.

Where appropriate, the invalid provision will be interpreted or adjusted only to the minimum extent necessary to make it lawful and enforceable.

97. Waiver

A failure or delay in exercising a contractual right does not waive that right.

A waiver is effective only for the specific matter for which it is given.

98. Third-Party Rights

Unless the Contract expressly provides otherwise, a person who is not a party to the Contract has no right to enforce it under the Contracts (Rights of Third Parties) Act 1999.

This does not prevent a permitted assignee or successor from enforcing rights transferred to it.

99. No Partnership

Nothing in the Contract creates:

• a legal partnership;

• joint venture;

• employment relationship;

• fiduciary relationship;

• or general agency.

Where BhavPro is expressly appointed to act as an advertising or platform manager, that authority is limited to the specific activities authorised by the Customer.

100. Governing Law

The Contract is governed by the law of England and Wales, subject to mandatory consumer protections that may apply.

101. Jurisdiction — Business Customers

For Business Customers, the courts of England and Wales have exclusive jurisdiction over disputes arising from the Contract unless the parties expressly agree another dispute-resolution mechanism in writing.

102. Jurisdiction — Consumers

If you are a Consumer, mandatory rules concerning your right to bring proceedings in another part of the United Kingdom or another jurisdiction remain unaffected.

Nothing in these Terms requires a Consumer to surrender a jurisdictional right that cannot lawfully be excluded.

103. Alternative Dispute Resolution

Where BhavPro is legally required to provide information about an applicable alternative dispute resolution scheme, we will do so.

Where not legally required, the parties may still agree to use:

• negotiation;

• mediation;

• or another proportionate dispute-resolution process

before litigation.

104. Privacy

Personal data is handled in accordance with our Privacy Policy.

The Privacy Policy is not used to manufacture consent for optional marketing or tracking.

Where consent is required for a particular purpose, it is obtained separately.

105. Cookies and Tracking

Use of cookies, pixels, tags and advertising technologies is governed by the BhavPro Cookies, Tracking & Advertising Technologies Policy.

Accepting these Terms is not consent to non-essential advertising tracking.

Rejecting advertising cookies does not invalidate the commercial Contract.

106. Marketing Communications

Agreeing to these Terms does not automatically subscribe a Customer to marketing communications.

Marketing communications are governed by:

• applicable direct-marketing law;

• our Privacy Policy;

• recorded consent;

• soft opt-in where applicable;

• corporate B2B rules where applicable;

• and marketing objection/suppression records.

Service messages and contractual communications are separate from marketing.

107. Refund & Cancellation Policy

Our Refund & Cancellation Policy forms part of the Contract where applicable.

If there is a conflict between these Terms and a specific refund/cancellation term expressly stated in an Order Document, the specific Order Document prevails for that order, subject to mandatory law.

A Customer should review the Refund & Cancellation Policy before placing an order.

108. Disclaimer

Our Disclaimer contains additional explanations about:

• advertising outcomes;

• SEO;

• AI;

• technology;

• analytics;

• forecasts;

• business results;

• third-party platforms;

• and informational content.

The Disclaimer does not remove an express contractual commitment or statutory right.

109. Pre-Purchase Checklist

Before placing an order, the Customer should ensure it understands:

• what is being purchased;

• the scope;

• exclusions;

• price;

• currency;

• taxes;

• Third-Party Costs;

• Media Spend;

• billing frequency;

• minimum term;

• renewal;

• cancellation;

• refund conditions;

• delivery assumptions;

• Customer dependencies;

• and applicable provider terms.

If any material point is unclear, contact BhavPro before ordering.

110. Contact Details

For contractual questions:

Sentiora Consulting Ltd trading as BhavPro
Company number: 16596409
Registered office: 45 Marston Road, Leicester, United Kingdom, LE4 9FE
Email: hello@bhavpro.com
Website: https://bhavpro.com/
Contact: https://bhavpro.com/contact/

For refund or cancellation requests, use the method stated in the Refund & Cancellation Policy or applicable Order Documents.

For privacy requests, use the methods in the Privacy Policy.

111. Recommended Checkout Acceptance

Where BhavPro uses an online checkout, the following or materially equivalent acceptance should be presented clearly before payment:

Required contractual acceptance

I confirm that I am authorised to place this order and agree to the BhavPro Terms and Conditions and Refund & Cancellation Policy. I acknowledge the service, total price, billing frequency and cancellation terms shown before payment.

For a Business Customer, an additional statement may be used:

I confirm that I am purchasing on behalf of the business identified in this order and have authority to bind that business.

Privacy information should be provided by notice and link.

Marketing consent must remain separate and optional.

Where a Consumer asks BhavPro to start Services during a statutory cancellation period, any legally required express request and acknowledgement should be obtained separately.

Where immediate Digital Content is supplied to a Consumer, any legally required consent to immediate supply and acknowledgement concerning loss of cancellation rights should be obtained separately.

112. Contract Evidence and Version Retention

BhavPro may retain previous versions of these Terms and Order Documents for:

• compliance;

• audit;

• payment disputes;

• legal claims;

• customer-service evidence;

• and contract administration.

The version applicable to a purchase should be the version presented or otherwise incorporated when the Contract was formed, subject to any later lawfully agreed variation.

A later website update does not retrospectively replace the agreed version solely because the public URL now displays newer wording.

113. No Blanket Waiver of Statutory Rights

No term stating that an amount is:

• non-refundable;

• final;

• committed;

• non-cancellable;

• or otherwise restricted

applies to the extent that applicable law requires a different result.

The purpose of these Terms is to allocate genuine commercial risk, not to remove mandatory rights.

114. Business Customer Acknowledgement

A Business Customer acknowledges that:

• business services can require advance resource commitment;

• custom and professional work may have value before final delivery;

• third-party costs may become irreversible;

• Media Spend may be consumed immediately;

• advertising and SEO are affected by external platforms;

• technology platforms can change;

• and commercial outcomes cannot normally be guaranteed.

The Customer should therefore review scope, budget, minimum term, cancellation and dependencies before authorising work.

115. Final Agreement

By entering into the Contract, each party agrees to perform its obligations in good faith and in accordance with the applicable Order Documents and these Terms.

End of BhavPro Terms and Conditions — Version 1.0 — Effective 1 September 2026